The most frequently asked question in our internet advertising practice is “How much does it cost to advertise on Google”. Some of our clients start with a smaller package and corresponding budget for advertising in Google Ads, especially those who have not advertised online before. This is our recommendation to them – in the first few months, they make sure that paid advertising on Google works well, and then invest more funds, moving to a higher advertising package.
How much is the cost per click?
This is another frequently asked question by our customers. In our blog you will find interesting and comprehensive answers and advice on this matter. Here we will highlight only the most important factors on which the cost per click depends:
How much your competitors are willing to pay for the keyword
How well your Google Ads account is set up, managed and optimized
How good/relative are the web pages you are targeting Google Ads ads to
What is the quality score of your keywords
What is the click-through rate of your keywords?
What are the ad rank and ad positions of your ads
Which ad network your ads are running on
Other factors – seasonality, elections, Black Friday, Christmas, Easter, National Holidays and any other events causing high/low internet usage
We always advise our clients not to consider cost per click as the sole and independent success factor of their Google Ads advertisement. Sometimes the high cost per click is worth it – it brings quality users to the site, who quickly become valuable customers.
Cheap cost per click for Google advertising (PPC)
A low CPC is sometimes due to low positions, very broad keyword targeting, incorrect geo-targeting, or broadcasting on a large ad network that delivers low-quality traffic to your site – meaning that despite many visitors to your site, your performance is zero or negligibly small.
The truth is that the cost per click of a perfectly created and continuously professionally managed Google Ads ad will cost as much as it takes for the advertiser to have a high return on investment and growing sales and customers.
The competition for your customers can be overwhelming. To be successful online, you need to be present across all channels. We provide perfectly coordinated campaigns on all Google platforms to reach more customers, more sales and more revenue for your business. We create advertising campaigns on Google that sell.
Why advertise on Google Ads?
There is no more effective marketing channel. With good advice, companies in most industries can still run profitable Google Ads campaigns very quickly. Increase your sales.
Google is where people search for things to buy. Your ad can now show up on Google just when someone is searching for products like yours.
Our ads turn users into valuable customers. Get started with Google Ads now. We love solving your marketing tasks. If you want to generate more customers and sales on the Google platform, talk to our experts and get the best offer for your advertisement.
Check out our Google Ads prices and promotional packages for paid advertising on Google. If you have a question, contact us now on 0876 12 97 66 (on working days from 9 am to 7 pm) or send us an email anytime at info@techstation.bg
Check out our attractive prices for creating websites
We respond to your inquiries and questions about Google Ads advertising sent by email or through the contact forms within the same day, without a day off. We are expecting you!
